El informe analiza cuál es el conocimiento que tienen los Zetas sobre el cuidado de la visión y la óptica y la optometría, así como cuál es el proceso de compra de los equipamientos ópticos. Teniendo en cuenta que se trata de una generación 100% digital, se analiza cómo perciben la importancia de la visión, cómo se equipan y cuál es la sensación que les producen el uso de gafas o lentes de contacto.
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